Post by sinthiya007 on Nov 3, 2024 5:47:55 GMT
The e-commerce site Bati Avenue , offering high-end DIY and gardening equipment to professionals and semi-professionals, provides testimony on its use of SPREAD in its customer loyalty strategy .
Stand out through quality
Born 5 years ago, the Bati Avenue site is working to adopt a strategy designed to stand out from the competition.
A professional offer
instant winning organization father's day
With around 10,000 products in its database, the site wants to establish itself as a reseller of quality professional brands, aimed at an audience of insiders. Its challenges are therefore much more qualitative than quantitative.
Its various marketing actions are in fact aimed at correctly targeting customers, providing them with relevant information, and highlighting their close links with the brands it distributes.
No mass strategy here, then, but rather fine lace. Furthermore, in order on page seo service to counter the competition, Bati Avenue has made the ambitious choice of adopting a genuine social strategy.
Social networks and B2B
Indeed, the question arises very often. "Do I really have the legitimacy to be present on Facebook when I am addressing a professional target?" Bati Avenue has found its answer. Set up a coherent and above all qualitative animation. Its content strategy aims to relay good deals on its partner brands, to share information or other winks on the world of DIY, and to highlight their promotional actions. In support, it also organizes marketing operations intended to punctuate the commercial highlights of the year, but also to promote the products and their quality.
Multiple uses of SPREAD
It is with the SPREAD solution that Bati Avenue has been building part of its online strategy since October 2013. Thanks in particular to marketing operations and scenarios.
Marketing operations
advent calendar
Against all expectations, depriving yourself of competitions when addressing a B2B target is a real mistake. The motivations are just as strong when it comes to professional issues as personal ones. Thus, Bati Avenue regularly organizes community events through SPREAD marketing operations. Advent calendars, instant wins, Father's Day operation... Always relayed both on the site via the various widgets, but also via social networks (Facebook, Twitter and Google +).
The key to success: a selection of quality gifts, adapted and above all consistent with the target and the positioning of the site. But also a relevant choice of operations. Indeed, while all the other marketing operations put in place proved very conclusive, the photo contest was a failure. Probably because of a demand for mobilization that was too great for a professional target.
Scenarios as a loyalty tool
Beyond simple community animation, Bati Avenue uses another facet of the SPREAD solution: scenarios. Indeed, the site uses three automatisms that are totally adapted to its strategy:
Birthday: needless to say, small gestures encourage loyalty. This is exactly the goal of this scenario, which allows you to personalize your relationship with the customer, and above all, to remind them that they matter.
Customer reactivation: a fundamental scenario to remind your community of your good memories by encouraging them to reorder thanks to a discount.
Fan rewards: essential for converting customers into fans, and thus giving more power to your content strategy.
The interest of an “all-in-one” solution
For Bati Avenue, the use of SPREAD fits into its overall vision of customer relations. And it is precisely this possibility of "all in one" and automation that has won it over. Being able to combine targeted animation, customer follow-up and loyalty within the same tool represents a major asset for the structure.
The SPREAD tool is totally made for this positioning logic. It allows you to animate your community, but also to thank it and build loyalty thanks to a unique tool.
Stand out through quality
Born 5 years ago, the Bati Avenue site is working to adopt a strategy designed to stand out from the competition.
A professional offer
instant winning organization father's day
With around 10,000 products in its database, the site wants to establish itself as a reseller of quality professional brands, aimed at an audience of insiders. Its challenges are therefore much more qualitative than quantitative.
Its various marketing actions are in fact aimed at correctly targeting customers, providing them with relevant information, and highlighting their close links with the brands it distributes.
No mass strategy here, then, but rather fine lace. Furthermore, in order on page seo service to counter the competition, Bati Avenue has made the ambitious choice of adopting a genuine social strategy.
Social networks and B2B
Indeed, the question arises very often. "Do I really have the legitimacy to be present on Facebook when I am addressing a professional target?" Bati Avenue has found its answer. Set up a coherent and above all qualitative animation. Its content strategy aims to relay good deals on its partner brands, to share information or other winks on the world of DIY, and to highlight their promotional actions. In support, it also organizes marketing operations intended to punctuate the commercial highlights of the year, but also to promote the products and their quality.
Multiple uses of SPREAD
It is with the SPREAD solution that Bati Avenue has been building part of its online strategy since October 2013. Thanks in particular to marketing operations and scenarios.
Marketing operations
advent calendar
Against all expectations, depriving yourself of competitions when addressing a B2B target is a real mistake. The motivations are just as strong when it comes to professional issues as personal ones. Thus, Bati Avenue regularly organizes community events through SPREAD marketing operations. Advent calendars, instant wins, Father's Day operation... Always relayed both on the site via the various widgets, but also via social networks (Facebook, Twitter and Google +).
The key to success: a selection of quality gifts, adapted and above all consistent with the target and the positioning of the site. But also a relevant choice of operations. Indeed, while all the other marketing operations put in place proved very conclusive, the photo contest was a failure. Probably because of a demand for mobilization that was too great for a professional target.
Scenarios as a loyalty tool
Beyond simple community animation, Bati Avenue uses another facet of the SPREAD solution: scenarios. Indeed, the site uses three automatisms that are totally adapted to its strategy:
Birthday: needless to say, small gestures encourage loyalty. This is exactly the goal of this scenario, which allows you to personalize your relationship with the customer, and above all, to remind them that they matter.
Customer reactivation: a fundamental scenario to remind your community of your good memories by encouraging them to reorder thanks to a discount.
Fan rewards: essential for converting customers into fans, and thus giving more power to your content strategy.
The interest of an “all-in-one” solution
For Bati Avenue, the use of SPREAD fits into its overall vision of customer relations. And it is precisely this possibility of "all in one" and automation that has won it over. Being able to combine targeted animation, customer follow-up and loyalty within the same tool represents a major asset for the structure.
The SPREAD tool is totally made for this positioning logic. It allows you to animate your community, but also to thank it and build loyalty thanks to a unique tool.